Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to do. The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other

If I could do it all over again, I would have made Tribe a platform to test many ideas of social networking. We tried just one. I would’ve made Tribe a platform to test every configuration because that’s what is so beautiful about the consumer Internet is that it is about repeatable formulas and once you find a formula that works it seems to stay that way forever.