Upon returning from the theatre after seeing the Hunger Games, my oldest daughter was ecstatic to share with us her impressions of the show and began recounting scene after scene to her mother and I. When asked what her favorite part of the show was, she thought for a moment then said “the cornucopia”.
Her answer struck me as odd. I’d not seen the movie, but when I read the book I’d I imagined the cornucopia resembling the image that I’ve had firmly planted in my mind since youth. However, against the futuristic backdrop of the Capitol the cornucopia of my youth had been reimagined and updated. Gone were the woven branches and dried corn, in their place stood a steel pixelated cornucopia which looked as though is had fallen from some 8 bit computer generated world.
This design pattern of digital objects appearing in the physical world is a growing phenomenon. But a marked shift from the historical interplay of physical and digital.
Primitive man used cave drawings to take the images of the real world he experienced and duplicate them in a way that could be shared with others. As our forms of communication have evolved, they’ve continued along that same developmental pattern- humans imbue the experiences and senses of our physical world as best we can into the digital devices and networks we create.
Months ago I started following a Tumblog that was documenting a marked shift that was beginning to happen. They’d even coined a term, “the new aesthetic”, to try and capture the zeitgeist.
The New Aesthetic is a shift in which we move from shaping our computer’s worlds to our computers shaping ours. It’s a shift from enabling machines to see our world as we see it, to seeing our world through their eyes. We’ve talked of QR codes and the robot readable world here before, the new aesthetic takes that line of thought forward to reveal it’s potential cultural impact on the arts, architecture, war, entrepreneurship and citizenship.
What cave paintings were to primitive man, pixelated QR codes are to today’s digital primitives. Their rudimentary and limited utility should only signal just how early into this new aesthetic we actually are.
The above talk by one of the original documentarians of this shift, James Bridle, provides a deeper look into what this new aesthetic is and why we should be paying attention.
Which is why it’s required weekend viewing.





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