Every time I push the “Create Post” button on Tumblr I cringe.

Doubt sets in.

Did I say the right things? What did I leave out? Do I sound like an idiot?

About a year ago is when I made a more conscious effort to get consistent posting stuff here. Around that time I caught up with my friend Marc Hedlund at Chelsea Market. I was bemoaning to him how hard it was to be consistent. How much effort it was taking to come up with something to say every day. How few people were even paying attention. And how even fewer people cared. To each point I posited and every doubt I dropped, Marc kept hitting me with the same answer:

Just Ship.

I’m reminded of that advice every day that I stare into a blank page for a new entry on Tumblr. And I was reminded of that advice when I woke to this post from Seth Godin this morning:

To the critic who hasn’t shipped, who hasn’t created his art, anything less than better-than-what-I -have-now appears to be a waste. To this critic, progress should only occur in leaps, in which a fully functioning, perfected new device/book/project/process/system appears and instantly and perfectly replaces the current model. 

Each step by any (and every) one who ships moves us. It might show us what won’t work, it might advance the state of the art or it might merely encourage others to give it a try as well.

Sure there are lot’s of nuances to something as simple as Just Ship. I can save those for other days and other posts. But today, as I wince at the “Create Post” button once again, I’m reminded to Just Ship and thankful to Marc for that advice.