We are living in an everyone-is-special-and-there-are-no-losers society. As a result, we are fearful of accomplished people because they can do stuff that we cannot do, and giving them the spotlight would un-level the playing field. We are, as a result, much more comfortable with the famous-for-nothing paradigm, because then, we, the great unexceptional masses, still have shot at celebrity.
Worth a read.