Ask Not How Big Your Market Is Today, But How Awesome You Can Make It!

  • Q: How did you estimate the size of the market?
  • Ev: We didn’t. I ran into this question when we were at Google with Blogger. People asked how big is the market for blogging? I said “I don’t know”, but if we make it awesome lots of people would do it. With Twitter there is no market, other than we knew it was cool.