It’s one thing to read posts from founders and investors dispensing advice on the particulars of building a team and setting company culture. It’s another to have them look you in the eyes and share their experiences in their own words.

This video provides the latter in a direct and concise way that you can feel. Not required, but definitely worth your time to look into their eyes then into a mirror to ask yourself what kind of culture you want to create for the business you’re trying to build.