Yelp has a million users of their app. With the Foursquare user base north of 150,000 users, I think Yelp getting 10% conversion to use this feature is a stretch.

YelpSquare | Jon Steinberg

Rafer sez:

Specifically, Yelp won’t spend the goodwill with their users to make them act in a way that is unnatural on Yelp. When you force users to act in a new, inorganic way, you lose some of them. The more unnatural the act, the greater the leakage. For Foursquare, check-ins are natural. More check-ins lead to more usage, not less. Yelp’s strong, but not strong enough to win this very specific mobile, game-dynamic contest.

Reblog this post [with Zemanta] (via rafer)

Just one way that features become companies.