Yelp has a million users of their app. With the Foursquare user base north of 150,000 users, I think Yelp getting 10% conversion to use this feature is a stretch.
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Rafer sez: Specifically, Yelp won’t spend the goodwill with their users to make them act in a way that is unnatural on Yelp. When you force users to act in a new, inorganic way, you lose some of them. The more unnatural the act, the greater the leakage. For Foursquare, check-ins are natural. More check-ins lead to more usage, not less. Yelp’s strong, but not strong enough to win this very specific mobile, game-dynamic contest.
Just one way that features become companies. |
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sounds like there is room for two non-competing companies in here…
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