Dear Google,

Bright and early I logged into one of my favorite services and saw this news.

You’ve been catching a lot of heat lately. The echo chamber seems to think you want to be everything to everybody. As though dominating our search box wasn’t enough, now you want to control our friendships, our health records, what we carry in our pockets and the pipes into our homes.

I for one welcome out new overlord. Not because you will dominate in all of these categories or even do any of them all that well. Frankly, I think many of the powerful subtleties of these servies and devices will be lost on you.

No, I welcome you because each time you plant a stake in the ground it makes everyone uncomfortable. It makes them nervous. Because as much as we love to hate you, your engineers and your reach scare us.

You see, we need competition. It brings the best out of us. We can fall into the rut of seeing nice month over month growth and increasing market share that leads to high fives ‘round the board room tables for meeting our modest metrics. As true as this scenario is in start ups, its even more true in large companies who’ve been holding back innovation in the fields of mobile, media, telecom, energy, health and education.

Yes, you’ll make missteps and may never gain the kind of presence in any of these categories that you have in search, but I don’t think that’s your point. I think you see the same complacency we see in very large markets and want to rattle the cages to remind us we’re all still alive and we all need to compete every day to deliver the best possible experience for our customers.

Look, I’ll probably never own a Nexus One, but I think my iPhone will be better for having you put Apple’s feet to the fire. I may never switch from Comcast, but I bet they’ll up their service level and bandwidth speeds with you in the market. And I may never store my health records with you, but I bet we’ll get closer to a transparent health system with you in the mix.

So, thank you Google for a reminder that the aim of competition is to bring the best out of us all. Oh, and, Game On!

XOXO,

bryce.vc