And when you have a choice between using the product of a small company or a large one, give the small one a chance. This helps protect choice and diversity. And if someone creates something new, and they are not working for a big company, celebrate that, make them famous, make sure everyone knows. The myth is that the only new stuff comes from big companies. That’s never been true. The only way to change that is to make sure people hear about the new stuff that comes from individuals.